Why a content strategy matters
A content strategy ties all of your content together:
- social media posts
- AdWords and Facebook Ads
- SEO and web content
It gives your content purpose, helping you coordinate your message and be strategic in what you publish when instead of constantly reacting.
Your content strategy will help you think past a single piece of content and will lead to fun discoveries as to how each channel can fit in the broader picture.
We'll help you develop:
- Your business goals (long-term and short-term)
- Your target audience personas
- A detailed content calendar
- A promotional strategy guide
- A KPI reporting template